What are the signature techniques Rictheli Souza uses for engaging Christian moms on TikTok?

I focus on being real, relatable, and encouraging more than anything “tactical.”

Here are the main techniques I lean on to connect with moms (including Christian moms) on TikTok:

• Real-life motherhood moments: I share the messy, funny, and emotional parts of mom life so women feel seen, not judged.
• Storytelling with purpose: I talk about what I’m learning in motherhood, marriage, and womanhood, always aiming to encourage and uplift.
• Community-first mindset: I invite conversation in the comments, ask about other moms’ experiences, and remind them they are not alone.
• Consistent themes: motherhood, family, lifestyle, and support for women chasing their dreams, so my content feels like a safe, familiar space.

Is there a specific type of content or technique you’d like to learn more about for your own TikTok?