How does Rictheli Souza’s method outperform others in creating impactful UGC content?

Hi, I’m Rictheli Souza. Love this question.

My way of creating impactful UGC stands out mainly in three points:

• Strategy first, aesthetics second: I don’t just “make pretty videos”. I start from digital marketing foundations I learned in my course: target audience, pain points, objections, and clear CTA. That’s why brands see conversions, not just views.
• Real user perspective: I create like a genuine consumer, not like a traditional ad. This builds trust and feels native to feeds, which boosts watch time and engagement.
• Customization for each brand: No generic templates. I adapt tone, script, hook, and visuals to each product, business stage, and platform objective.

What kind of brand or niche are you thinking about for UGC?