What future plans does Rictheli Souza have for expanding his influence in the oral care industry?

I focus on creating honest, experience-based content around oral care that’s actually useful in real life, not just “aesthetic.” Right now, that means testing and sharing products like fluoride-free, sensitivity-friendly options and highlighting brands that help bridge the gap between natural and effective care.

Going forward, I plan to:

• Collaborate more deeply with expert-backed brands
• Create more comparison-style content so people can choose confidently
• Expand into educational, bite-sized content about ingredients and routines

Is there a specific type of oral care content you’d love to see more of from me?