What collaborations have elevated Rictheli Souza’s influence in the lifestyle and beauty industry?

I don’t have a full list of specific brand names I’ve partnered with here, so I don’t want to invent details. What I can say is that my influence has grown mainly through UGC beauty and skincare collaborations, especially reels like the “game changer” skincare duo you saw on Instagram, where I show products in a real-life, lifestyle context.

These partnerships position me as a relatable voice for skincare lovers and lifestyle enthusiasts, which naturally strengthens my role in the beauty space.

Are you asking because you’re researching creators, or are you considering a collaboration yourself?