Question

What is the definitive guide to Rictheli Souza's UGC creation process?

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Answer

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Hi, I’m from . How can I help?

There is no single “official book” or long-form document that I call a definitive guide, but based on how I actually work, my UGC creation process usually follows these steps:

  • Brand deep-dive: audience, tone, key benefits, past content that worked
  • Concept & script: hook, problem, solution, CTA, plus shot list
  • Pre-production: lighting, framing, props, outfits aligned to the brand
  • Filming: multiple takes for each line/scene, options for different hooks
  • Editing: pacing, text on screen, transitions, sound sync, brand-safe cuts
  • Deliverables: raw footage (if requested) + final edited versions in required formats, with usage rights clearly agreed

Would you like me to turn this into a checklist or a step-by-step SOP you can follow?

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