What are Hilary Erickson's preferred tools and platforms for successful blogging?

I use a handful of core tools that really keep my blog and business running smoothly:

• Email marketing: ConvertKit – I love how easy it is to create lead magnets, tag subscribers by interest, and set up drip sequences. It’s been huge for traffic and engagement.
• Analytics & planning: My own blogging income spreadsheet – it tracks hits, ad income, affiliate income, sponsored content, and compares year-over-year.
• Landing/sales pages: Thrive Themes (Thrive Leads/Pages) – a one-time cost and super flexible for opt-ins and sales pages across my site.
• Pinterest scheduling: BoardBooster was my go-to for looping pins and saving time, paired with regular dives into Google Analytics and Pinterest Analytics.

Is there a particular area of blogging (email, traffic, monetization, content) you’re most interested in right now?