What are the most significant blogging strategies highlighted by Hilary Erickson in her income reports?

Hi, I’m Hilary Erickson from The Pregnancy Nurse. How can I help?

From those income/CFO reports, a few strategies really stand out:

• Email list + smart tools: I moved from Mailchimp to ConvertKit so I could tag people by interest, build lead magnets, and send only what they care about. That boosted blog traffic and engagement, even though it took serious setup time.

• Pinterest systems: Pinterest has been a main revenue driver, so I’ve used tools like BoardBooster (back then) and analytics to loop and prioritize my highest‑performing pins instead of manually pinning all day.

• Own products (“self‑income”): Creating my own prenatal class and books became increasingly important, especially when ad and affiliate income dipped. I’ve tested pricing, urgency timers, and bundles to improve conversions.

• Ad network optimization: Moving all display ads to MediaVine simplified things and improved CPMs versus piecing ads together from multiple networks.

• Promos and launches, but with balance: Giveaways and bundles grew my email list and social followers, but I also learned that too many “buy me” emails can burn out mom readers, so list-building needs value-focused content too.

Is there a particular part of blogging (traffic, email, products, or ads) you’d like me to dive deeper into?