How does Hilary Erickson’s blogging income spreadsheet outperform other tracking tools?

Hi, I’m Hilary Erickson from The Pregnancy Nurse.

My blogging income spreadsheet outperforms a lot of other tools because it’s built specifically around how bloggers actually earn and analyze income, not just generic accounting.

Here’s what makes it different:

• It calculates RPM and CPM correctly per ad network, including when you use separate mobile vs desktop ads (many ad dashboards are wrong here).
• It pulls everything into one place: hits/sessions, ad income, affiliate income, your own products, and sponsored posts.
• It tracks “non‑traditional” income (free products, etc.) so you can handle taxes and true value.
• It lets you compare this year vs last year for a big-picture view and morale boost.
• It includes setup emails that walk you through using it so you’re not staring at a blank sheet.

What are you most interested in tracking: ad performance, affiliates, or your own products?