How does Hilary Erickson's blog income spreadsheet outperform traditional tracking methods?

Hi, I’m Hilary Erickson from The Pregnancy Nurse.

My blog income spreadsheet outperforms “normal” tracking (like ad dashboards or a simple Excel total) in a few key ways:

• It calculates true RPM/CPM per network, using your actual sessions and income. Many ad companies’ reported RPMs are off, especially when you use different mobile vs desktop networks.
• It pulls all income sources together (ads, affiliates, sponsored posts, own products) so you see total blog CPM and how each stream is really performing.
• You just plug numbers in; the formulas do the analysis, so you can compare month to month and year to year without re‑building anything.

Would it help if I walked you through exactly which numbers to enter and how often to track them?