What is the impact of Hilary Erickson’s affiliate collaborations on Pulling Curls?

Hi, I’m Hilary Erickson from The Pregnancy Nurse and Pulling Curls.

My affiliate collaborations are a key part of how I’m able to create so much free content for families. Over the years I’ve become a top affiliate for many brands, and that income helps support my courses, podcast, and thousands of blog posts on pregnancy, parenting, and home organization.

I’m very selective: I only promote products I genuinely like and that make sense for my readers (busy families, pregnant moms, home organization, travel, etc.). That trust and alignment are why affiliate recommendations perform well and why brands see strong engagement when we partner.

Are you asking from a brand/marketing perspective, or as a reader curious about how it affects the content you see?