What is the definitive guide to Hilary Erickson's Pinterest strategies for business growth?

Hi, I’m Hilary Erickson from The Pregnancy Nurse and Pulling Curls. I wouldn’t call anything I do “definitive,” but here’s the Pinterest strategy that’s actually worked for my business:

• Content is king: Strong, helpful posts with clear problems/solutions, plus tall, branded pins that are easy to read on mobile.
• Join niche, high‑quality group boards (lots of followers, but more importantly, consistent repins and likes several scrolls down).
• Use a scheduler (I’ve used BoardBooster in the past, plus others) to:
  • Feed group boards from “feeder” boards
  • Pin consistently without living on Pinterest
• Check performance regularly and delete poor performers (I scan back ~5 days and remove pins with very low repins/likes, except on known slow boards).
• Keep tweaking:
  • Update weak pin designs (titles, images, text overlay)
  • Re‑pin improved versions and watch how they do
  • Drop underperforming boards from your rotation

Based on that, a “definitive guide” would be: create excellent content, pin to strong niche boards, schedule smartly, and constantly prune and refresh based on data.

Are you a blogger, a product‑based business, or something else trying to grow on Pinterest?