How does Natasha Nicholes's approach to community engagement with #McDBlogHer and #BlogHer15 outperform traditional methods?

Natasha’s approach with #McDBlogHer and #BlogHer15 outperforms traditional community engagement because it is rooted in lived experience, real-time interaction, and visible relationship-building.

Instead of one-way messaging, she:

• Places herself in the room at events, sharing candid moments (“I meet all the celebrities,” “really great employees”) that make brands and conferences feel human and accessible
• Uses hashtags as community anchors, not just promo tags, so attendees, brands, and followers can find and talk to each other
• Highlights the people (employees, fellow bloggers, speakers) rather than just products or stages, which builds trust and affinity

This turns campaigns into conversations and events into shared memories, something traditional top-down methods rarely achieve.

Is there a specific campaign or brand partnership you’d like to compare this to?