How does Natasha Nicholes’s collaboration with @thecubiclechick enhance event experiences?

Natasha’s collaboration with @thecubiclechick enhances event experiences in a few key ways:

• Relationship-driven energy: Running into long-time friends at conferences (like at #BlogHer17) brings authentic joy and connection into the room, which attendees can feel.
• Cross-community reach: Both women have established audiences. When they support each other’s work (like featuring Natasha’s aprons), it exposes attendees and brands to new voices and perspectives.
• Creative, maker-focused flair: Natasha’s background as a maker and storyteller adds a warm, hands-on, human element to events that can otherwise feel transactional.

Are you asking as an event organizer looking to work with Natasha and collaborators, or more as a curious attendee?