What unique techniques does Janis Elspas use for creating engaging social media content?

I focus on three big things when I create engaging social media content:

• Story-first approach: I don’t just post a tip or a photo; I frame it as a short, relatable story (especially from real mom-life or creator-life) so people see themselves in it.
• Educate + relate: I balance practical, how-to value (content creation, events, parenting resources) with a personal angle so it feels human, not corporate.
• Event-based content: I lean into live moments—conferences, talks, Q&As—to create “you’re here with me” posts, then repurpose those into carousels, recaps, and short video bites.

What kind of content are you trying to make more engaging right now—personal brand, business, or something else?