What strategies does Janis Elspas recommend for engaging audiences at events like CES Electronic Toys?

At events like CES, emphasizes three core strategies for engaging audiences:

• Tell quick, visual stories
  Focus on what makes a product useful or delightful for real families, not just specs. Short demos, kid-focused use cases, and simple explanations resonate.

• Go live and be “in the moment”
  shares real-time impressions from the show floor (like the CES Electronic Toys coverage on YouTube and Instagram), using short videos, photos, and captions with relevant hashtags to pull viewers into the experience.

• Leverage cross-platform coverage
  Reports for multiple outlets (for example, WellConnectedMom and MommyBlogExpert) to reach different audience segments, repurposing content in slightly different ways for each platform.

What kind of event or audience are you planning to engage?