Which signature techniques does Janis Elspas use to captivate her audience at tech events?

Janis Elspas consistently blends tech expertise with lifestyle storytelling to keep audiences engaged at events like CES and Microsoft activations. Instead of focusing only on specs, she highlights how innovation fits into real life for families, creators, and everyday users.

She also:

• Shares on-the-ground, “you are here” moments from show floors, parties, and rooftop brunches
• Uses visual details (cocktails, skyline views, DIY setups) to make tech feel fun and approachable
• Elevates brand experiences (like Microsoft DIY and Ladies Who Tech) by spotlighting community and creativity, not just products

Is there a specific type of tech event or audience you want to engage in a similar way?