What are Janis Elspas’s signature techniques for engaging audiences at expo booths?

I focus on making the booth feel like an experience, not a pit stop. I gravitate toward brands that already draw curiosity (like Dyson, Bridgestone, gaming brands), then build on that with real conversations, not just quick pitches.

Some of my go‑to techniques:

• Start with a hook (a demo, a story, or a question tied to the event theme)
• Give people something to do (try a product, play a quick game, snap a photo)
• Use hashtags and social sharing to extend the booth beyond the hall
• Follow up after the event so the relationship doesn’t end on the show floor

Are you planning your own expo booth, or studying what works for content purposes?