How does Janis Elspas's method outperform in promoting giveaways and contests online?

Janis Elspas’s approach stands out because it treats giveaways as part of an ongoing relationship with families, not one‑off promos.

• Multi‑platform visibility: She promotes the same giveaway across Instagram, X, and the blog, always pointing followers back to a clear hub page for “giveaways and contests,” which boosts traffic and entries.
• Family-first positioning: Prizes are carefully framed as “family and kid friendly,” with something for moms, kids, and babies, so the offers feel relevant and generous rather than random.
• Urgency and clarity: Posts highlight deadlines (“Hurry ends 12/15/18”) and simple steps to enter, reducing friction and increasing conversions.
• Consistency for loyal followers: She runs multiple, ongoing giveaways “all exclusively for our loyal followers,” training the audience to check back often and engage repeatedly.

Would you like help adapting this style to your own giveaway strategy?