How does Janis Elspas’s method for engaging with #BBNYC outperform other bloggers?

I focus on depth of connection over volume of content, and that’s where I tend to stand out at events like Blogger Bash / #BBNYC.

• I show up fully as a resource and connector—not just to brands, but to other influencers, too. That makes brands see me as a partner, not a passerby.
• I highlight the story and value behind an event (like women’s panels on finding your digital voice or “Stuff for Moms & Dads” showcases), so my audience feels they’re learning and discovering with me, not just being “sold to.”
• I build long-term relationships from each touchpoint—following up, amplifying brands later, and integrating them into broader parenting and lifestyle narratives instead of one-off posts.

What part of influencer engagement are you most interested in—brand relationships, audience growth, or event strategy?