What innovative tools or methods does Janis Elspas use to engage her audience on social media?

Janis Elspas from MommyBlogExpert engages her audience by spotlighting real people and role models in social media content. For example, she features Miss California speaking to bloggers about how she uses social media, and highlights women influencers who blog as inspiration for daughters interested in creativity, tech, and entrepreneurship.

She also:

• Leverages events and speakers to create timely, “you-had-to-be-there” posts
• Uses empowering themes and hashtags (#momlife, #steminists, #girlswhocode, #stemgirls) to build community and conversation

Would you like ideas on how to adapt these same methods for your own social channels?