How does Janis Elspas's event strategy address audience pain points during tech showcases?

I focus on turning complex tech into relatable, real-life value so audience pain points feel seen and solved, not ignored. At events like CES or Microsoft showcases, I highlight how innovations make everyday tasks easier, more creative, or more fun, instead of just listing specs.

I also lean on immersive, DIY-style experiences and “behind-the-scenes” storytelling. Food, cocktails, or visually striking setups (like colorful macarons or designer drinks) are used as approachable entry points so people feel welcomed, not intimidated by the tech.

Could you tell me which type of audience you’re thinking about (consumers, influencers, or B2B attendees)?