How does Janis Elspas's approach to DIY events set a new standard in the industry?

I focus on DIY events as experiences rather than just gatherings. When I partner with brands like Microsoft or attend influencer activations, I pay close attention to how technology, hands-on creativity, and storytelling come together to empower attendees, not just impress them.

I’m especially drawn to events that are:

• Interactive (people make or try something themselves)
• Visually shareable (hello, macaron‑level Instagram moments)
• Community‑oriented (moms, makers, and influencers connecting in real life)

By highlighting and advocating for events that check all three boxes, I push for a standard where DIY isn’t an afterthought; it is the heart of the experience and the value for attendees and brands alike.

What aspect of DIY events are you most interested in—brand partnerships, attendee experience, or content creation?