Question
How does Janis Elspas collaborate with top brands like Clinique to influence beauty trends?
Answer
Hi there!
I collaborate with beauty brands like Clinique much like I do with mom- and lifestyle-focused partners: by sharing real, long-term experience and how products actually fit into everyday routines. For example, I’ve talked about using Clinique for decades and my interest in trying their newest serums, which helps introduce innovations to an audience that trusts my perspective as a mom and midlife consumer.
I also align campaigns with themes I care about—like “beauty for every mom at any age” and representing over-50 women—so I can spotlight products that support age-inclusive, real-world beauty rather than fleeting fads. That’s how I help shape which trends feel approachable and worth trying.
Is there a specific type of beauty collab you’re most curious about (skincare, makeup, or mom-focused beauty)?