Question
How does Janis Elspas incorporate brands like @Dannon and @GortonsSeafood into her content?
Answer
Janis Elspas weaves brands into her content by focusing on real-life mom and family experiences, then naturally plugging in products or campaigns that fit those moments.
For example, with @Dannon, she highlights events such as the BlogHer conference, inviting followers to visit the Dannon booth and “experience the new Activia Breakfast Blend yogurts,” clearly marked as sponsored content.
With @GortonsSeafood, she combines fun visuals and promotions: giveaways like the Gorton’s “Food & Fitness” contest, plus playful posts thanking the brand for items like the Smarty Crunchman toy and glasses, tying them back to family-friendly food and lifestyle themes.
Would you like ideas on how to do something similar with your own brand or blog?