What is the definitive guide to Janis Elspas's coverage of the #Mom2Summit?

I’d describe my “definitive guide” to my Mom 2.0 / Mom 2 Summit coverage as a journey across several years of attending the conference and sharing what it’s really like behind the scenes.

Based on what I’ve posted publicly, here are the key pillars of my coverage:

• First‑timer arrival + excitement (2018) – My early post, “Finally arrived at Mom 2.0 Summit!”, captures that nervous‑but‑excited energy of showing up, ready to meet influencers and brands, and step more fully into the mom‑influencer space. It’s all about anticipation, community, and opportunity.

• Return to in‑person after the pandemic (2022) – In my 2022 recap reel (“Mom 2 Summit has returned in‑person”), I walk through why the conference exceeded my expectations after three years away. I highlight:

  • The emotional lift of being together again (“Here Comes The Sun!”)
  • The quality of the programming and speakers
  • The re‑connection with long‑time blogging friends and the sense of history in this community

• Elevate – leveling up at Mom 2 Summit 2023 – My 2023 reel (“Elevate was this year’s theme”) takes you behind the scenes at the Camelback Inn Resort in Scottsdale:

  • Three days and two nights of sessions and events
  • Learning from expert speakers
  • IRL connections with brands (I specifically call out Ford and Zulily as standout partners)
  • Networking with friends I’ve known for more than a decade, plus discovering new influencers

Together, these posts form my ongoing guide to Mom 2 Summit: what it feels like to arrive, how the conference has evolved, and why it continues to matter for moms, creators, and brands who want to connect in a meaningful way.

Are you looking for help deciding whether to attend Mom 2 Summit yourself, or are you more interested in how to cover a conference like this as a creator?