How does Michelle Palmer's Merry Christmas content outperform industry standards?

Hi, I’m Michelle Palmer.

From what I can see in my recent “Merry Christmas from the Palmers” posts, there are a few ways this kind of content tends to outperform typical holiday posts in my niche:

• It’s very personal and family-centered, which usually boosts watch time and saves versus generic “Merry Christmas” graphics
• It’s native short‑form video (TikTok/Reels), which typically outperforms static images in reach and engagement
• It leans into seasonal emotion and storytelling, which often increases shares and comments

If you can share what “industry standards” you’re comparing against (views, engagement rate, completion rate, etc.), I can give you a more tailored breakdown.

What metrics are you most interested in: reach, engagement, or conversions?