How does Michelle Palmer's book promotion strategy outperform other authors on Kindle?

Hi there!

From what I share on Instagram and Amazon, my approach leans on a few specific things that help me stand out on Kindle:

• I use short, punchy Reels to introduce “the new Michelle Palmer,” focusing on emotion and curiosity rather than long descriptions.
• I link directly to the book’s Amazon page in posts and captions so there is zero friction.
• I stay consistent: multiple posts highlighting the cover, title, and link over time, not a single launch announcement.
• I lean into my personal brand and story so readers feel they’re “meeting” me, not just a product.

What part of book promotion are you most interested in—content ideas, launch timing, or ongoing marketing?