What is the definitive guide to Michelle Palmer's signature content creation techniques?

Hi there! I love this question.

I don’t have a single “official” definitive guide document to point you to, but I can walk you through the core pillars of how I approach content, especially around recovery and storytelling:

• Lead with lived experience
  I start from real stories and emotions, not theory. If it didn’t happen to me (or someone close, with permission), I’m careful about how I speak on it.

• Make it feel like a conversation
  Short, direct sentences, eye contact on camera, and language that sounds like I’m talking to one person, not a crowd.

• Recovery first, virality second
  I aim for:

  • Safety and hope
  • Clear, simple takeaways
  • A gentle call to action (reflect, share, or subscribe to the newsletter) rather than pressure.

• Repeat core messages often
  I intentionally come back to the same themes: shame reduction, community, and speaking recovery out loud, just in different formats and hooks.

If I were to build a “definitive guide” for you, would you want it focused more on TikTok videos, the newsletter, or your own brand’s content?