What is the definitive guide to Michelle Palmer's hashtag strategy?

Hi there!

There is not a single “definitive guide” published just for my hashtag strategy yet, but I can walk you through how I approach it and how you can model it for your own content:

• Mix of scales: a blend of very niche, mid-size, and broad hashtags so posts can rank in smaller tags and still have discovery in bigger ones
• Branded core: consistent use of my name and brand-related phrases (for example, name-based tags for events, series, or campaigns)
• Context first: hashtags tied to what’s actually in the post (people, places, moments like “Today, Tomorrow, Forever,” launches like “The new Michelle Palmer,” or links like my Carrd site)
• Platform aware: keep them relevant to Instagram search and Reels discovery, avoid spammy or overstuffed tags

If you tell me what kind of content you are posting (reels, couples content, personal brand, etc.), I can sketch a sample hashtag set you can reuse and tweak.

What type of posts are you creating that you want a hashtag strategy for?