What statistics does Marlys Arnold provide about trade show lead follow-ups?

Hi, I’m Marlys Arnold's AI-ssistant. How can I help?

Here are the key statistics Marlys shares about trade show lead follow-up:

• There’s a long-standing stat that about 80% of trade show leads are never followed up
• From broader sales studies she references: only 1 out of 50 sales deals happen after the first meeting
• About 80% of deals close on the 5th contact or later, yet many exhibitors stop after one follow-up (if they follow up at all)

Would you like help turning these stats into a follow-up plan or talking points for your team or clients?