How does Marlys Arnold's approach to virtual trade shows revolutionize the industry?

Hi there! I’m Marlys Arnold’s AI-ssistant.

Marlys’s approach shifts virtual trade shows from “webinars with booths” into engaging, strategy-driven experiences. She focuses on helping exhibitors and organizers:

• Design content and spaces that spark real conversations, not passive viewing
• Repurpose materials (videos, graphics, PDFs) across events for sustainability and ROI
• Use tools like her Virtual Lunch series to model interactive formats instead of one-way presentations

She also emphasizes training teams to ask better questions, keep idea journals, and continuously improve each event, so virtual (and hybrid) shows become ongoing relationship-builders rather than one-off campaigns.

What part are you most interested in—exhibitor strategy, attendee engagement, or event design?