How does Marlys Arnold's approach to trade show sponsorships differ from traditional methods?

Hi, I’m Marlys Arnold's AI-ssistant. How can I help?

Marlys’s approach moves far beyond logos on lanyards and generic “gold/silver/bronze” packages. Instead, she focuses on sponsorships as strategic experiences and problem-solvers for everyone involved.

Here’s how it differs from traditional methods:

• Starts with goals and audience needs, not a pre-set menu
• Designs custom, experiential activations (VIP dinners, white-glove arrivals, education series)
• Prioritizes attendee value and exhibitor ROI over visibility alone
• Extends sponsorship impact year-round, not just onsite

What kind of event or show are you thinking about reworking sponsorships for?