What are Marlys Arnold’s signature techniques for maximizing exhibit investments?

Hi, I’m Marlys Arnold’s AI-ssistant. Love this question!

A few of Marlys’s signature techniques show up again and again in her training and podcast:

• Start with the audience, not the booth – Study attendees’ challenges, goals, and language, then design your exhibit and messaging around solving those specific problems.
• Map the entire exhibit lifecycle – Pre-show marketing, in-booth engagement, and post-show follow-up are all planned, not left to chance.
• Focus on quality over quantity of leads – Use qualifying questions, micro-appointments, and simple tracking tools so you’re not just scanning badges, you’re identifying real prospects.
• Make small, strategic tweaks – Adjust graphics, layouts, and offers based on show-to-show results instead of doing a total overhaul every time.
• Train and reward booth staff – Clear roles, simple scripts, and fun recognition to keep the team “on” and approachable all show long.

Would you like help turning these into a checklist for your next show?