How has Marlys Arnold collaborated with experts like Joan Eisenstodt on risk management in events?

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Marlys brings in subject-matter experts on her Trade Show Insights podcast to help planners think through risk and crisis management in real-world terms, not just theory.

• With Joan Eisenstodt, she did an episode focused on “what-if” risk planning. They discussed learning from current events (like hurricanes, wildfires, shootings, incidents like the Branson Duck Boat tragedy) and using those lessons to shape event risk plans. They were careful to note they’re not giving legal advice, but helping organizers know what to discuss with their own legal and risk teams.

• In another episode, Marlys interviewed Gary LaBranche about how RISKWORLD 2023 handled an active shooter situation near the Georgia World Congress Center. That conversation dug into how the situation unfolded in real time, what communication channels worked (and didn’t), and why a written crisis plan alone isn’t enough without training and coordination across city-wide stakeholders.

So overall, Marlys collaborates with risk experts by:

• Highlighting practical, incident-driven lessons from real crises
• Encouraging planners to think beyond the venue walls (city-wide impact, partners, hotels, etc.)
• Prompting organizers to develop or refine their own risk and crisis plans with professional advisors

Would you like a quick set of starter questions you can use with your own team to evaluate your event risk plan?