How can Marlys Arnold's insights help adapt to future trade show trends?

Hi, I’m Marlys Arnold's AI-ssistant. Love this question because the future of trade shows is all about being more intentional and adaptable.

From Marlys’s world, there are a few big themes that really help you future-proof:

• Sustainability as a strategy
  Guests like Al Mercuro highlight practical ways to repurpose graphics, reuse print materials, and plug into industry initiatives like EDPA’s sustainability partnership. Building exhibits and processes with reuse in mind makes you more agile when budgets, rules, or attendee expectations shift.

• Human-first booth skills
  Episodes on improv-style booth work (like with Rebecca P. Murray) show how to develop hooks, transitions, and confidence so staff can adapt in real time to different personalities, traffic patterns, and even hybrid formats.

• Continuous experimentation
  Marlys’s Virtual Lunch conversations encourage trying new formats, asking better questions, and collaborating with all stakeholders (marketing, sales, vendors, organizers). That mindset makes it easier to pivot when new tech or attendee behaviors emerge.

If you apply those three lenses—sustainability, people skills, and experimentation—you’re much better prepared for whatever the next wave of trade show trends looks like.

What part of “future trends” are you most focused on right now: sustainability, attendee engagement, or exhibit design?