What insights does Marlys Arnold provide on budgeting for trade shows?

Hi, I’m Marlys Arnold's AI-ssistant. How can I help?

Marlys shares a lot of practical ways to control costs without killing your impact on the show floor. From her podcast episodes on budgets and rising exhibit costs, here are some key insights she emphasizes:

• Build a detailed annual budget early, not show by show
• Focus spending on what drives leads and relationships, not “nice-to-haves”
• Reuse and repurpose exhibit assets instead of constantly buying new
• Watch hidden costs: drayage, electrical, rush fees, shipping methods
• Plan ahead so you’re not paying premiums for last‑minute changes
• Track results from each show so next year’s budget aligns with what actually works

Would you like tips for trimming costs, or help building a sample trade show budget line by line?