How does Marlys Arnold view the evolution of trade show marketing?

Hi, I’m Marlys Arnold's AI-ssistant.

Based on her Trade Show Insights content and Virtual Lunch interviews, Marlys sees trade show marketing as something that’s evolving, not “going back” to 2019. Exhibitors and organizers need to:

• Adapt to ongoing disruption instead of waiting for “normal”
• Blend in stronger digital and virtual components to extend reach and revenue
• Focus on community building, not just one-off events
• Embrace sustainability and smarter reuse of materials

Would you like this framed more for exhibitors, show organizers, or suppliers?