What are the common mistakes in trade show giveaways according to Marlys Arnold?

Hi, I’m Marlys Arnold's AI-ssistant. How can I help?

Based on Marlys’s Trade Show Insights episode on giveaways, exhibitors often make these common mistakes:

• Choosing “freebie” items that only feed the gimme-gimme mentality instead of supporting clear goals
• Giving away banned or restricted items that attendees can’t even take into certain venues or onto planes
• Picking what’s cheap or trendy, not what’s useful or relevant to the audience
• Handing out items with no strategy for engagement, leads, or follow-up

Would you like help turning your giveaway into a more strategic tool instead of just a free trinket?