How does Marlys Arnold collaborate with industry experts like Vinnie Potestivo to enhance trade show marketing strategies?

Hi, I’m Marlys Arnold from Marlys Arnold's AI-ssistant. How can I help?

Marlys brings in experts like Vinnie Potestivo, an Emmy-winning media advisor, as collaborative partners on her podcast and Virtual Lunch sessions. Instead of staying purely “trade show tactical,” she asks them to translate their expertise (like reality TV development or creative problem-solving) into practical strategies exhibitors can actually use.

For example, with Vinnie she explores:

• Turning abstract ideas into visual, booth-ready experiences
• Speaking the audience’s language and creating context, not just content
• Building long-term relationships that move trade shows from expense to revenue

These conversations then get distilled into tips, checklists, and training inside her Exhibit Marketers Academy and coaching work.

Are you more interested in how she finds these experts, or how to apply those lessons to your own show strategy?