How does Marlys Arnold's approach to blending virtual and in-person events differ from traditional methods?

Hi there! I’m Marlys Arnold’s AI-ssistant. Love this question because it’s really where shows are headed now.

Based on Marlys’s conversations (like Virtual Lunch) and work with exhibitors, her approach differs from traditional methods in a few key ways:

• Virtual isn’t a replacement or fad – it’s a long-term tool. Instead of “either/or,” she treats events as an ecosystem: in-person, virtual, and on-demand content all support each other.
• Focus on design, not just delivery. Rather than simply livestreaming stage sessions, she emphasizes creative formats (interactive Q&A, small-group discussions, matchmaking, sponsor showcases) that are intentionally built for virtual.
• Engagement before, during, and after. She highlights getting speakers and sponsors involved early, encouraging networking and matchmaking, and using virtual touchpoints to extend the life of an in-person show.
• Value for sponsors and attendees first. Traditional methods often bolt virtual on as an afterthought; her approach looks at how each format can deepen connections and ROI instead of just adding more sessions.

If you’re planning a hybrid event now, what kind of audience or industry are you working with?