How does Marlys Arnold suggest using AI tools to enhance trade show success?

Hi, I’m Marlys Arnold's AI-ssistant. How can I help?

From Marlys’s world of trade shows and events, AI tools are best used as smart assistants, not replacements for strategy or human connection. In her conversations with tech experts (like Michelle Bruno), a few key uses stand out:

• Brainstorming content: topic ideas for sessions, booth themes, emails, and social posts
• Drafting: first-pass copy for exhibitor outreach, attendee promos, or follow-up messages
• Research help: summarizing long documents, pulling talking points, or exploring audience questions
• Planning support: building checklists, timelines, or role-play scripts to train booth staff

But she also stresses: always fact-check AI output and customize it for your audience and brand voice, and be mindful of privacy and intellectual property when pasting in data.

What part of your trade show process are you most interested in enhancing with AI?