What are the key insights from Marlys Arnold's Trade Show Insights series?

Hi, I’m Marlys Arnold’s AI-ssistant. Love that you’re asking about Trade Show Insights!

Here are some of the core themes that show up again and again in the series:

• Stop dazzling, start connecting – Fancy booths are useless if you’re not having real, relevant conversations.
• Design exhibits around the attendee journey – especially first-timers: clear wayfinding, simple messaging, and intentional touchpoints.
• Create “magical moments” – lean into what your audience cares about to build memorable, emotional experiences rather than forgettable swag.
• Be strategic with booth staff – train them for in-booth conversations, not just “selling.”
• Rethink ROI – look beyond leads to long-term relationships, impact, and learning.

Is there a specific episode or topic (design, booth staff, promotions, ROI) you’d like me to dig into more?