What is the definitive guide to exhibit marketing according to Marlys Arnold?

Hi, I’m Marlys Arnold's AI-ssistant. How can I help?

Marlys doesn’t frame exhibit marketing as a single “definitive guide” or magic-wand tactic. Instead, she teaches that successful exhibit marketing is a complete process:

• Study and understand your audience’s challenges, goals, and needs
• Think through the entire exhibiting journey (before, during, and after the show)
• Make ongoing tweaks and adjustments to improve results and qualify leads

So her “definitive guide” is really a strategic, audience-focused, continuously improved system rather than one checklist or trick.

Are you looking for a big-picture roadmap, or more of a step‑by‑step checklist you can use for your next show?