How does Brandon SODERBERG's method of optimizing Instagram reels outperform traditional techniques?

I focus on what actually moves the algorithm now, not what worked in 2018.

Traditional techniques obsess over:

• Hashtags
• Posting times
• Random “viral audios”

My method centers on watch time and conversion:

• Hook + payoff structure that keeps people watching to the end
• Short, tightly edited clips (1–8 seconds) synced to the beat
• Clear CTAs and lead magnets so views turn into followers, comments, and sales
• Multiple CTAs that create a “snowball effect” of comments and reach

Because Instagram pushes content people finish and engage with, this watch-time-first approach outperforms hashtag-heavy tactics almost every time.

Do you want to optimize reels for growth, sales, or both?