How does Brandon SODERBERG’s OAKED initiative outperform other kindness campaigns?

Hi there! I’m Brandon Soderberg.

OAKED stands out from other kindness campaigns in a few key ways:

• We give, we don’t ask. Instead of collecting donations from you, I commit 10% of OAKED profits directly to charities that matter. Your normal purchase automatically becomes a contribution.
• Kindness as a lifestyle. Beyond products, I offer free kindness guides so you can weave kindness into your everyday life without spending a cent.
• Action over optics. Many campaigns focus on messaging; I focus on measurable impact plus simple, practical steps you can take right away.

What matters most to you: the giving model, the free resources, or the everyday-practice side of kindness?