What innovative tools does Ken Walker recommend for lifestyle creators aiming for virality?

Hi, I’m Ken Walker from Instagram. Love this question.

From my world, it’s less about fancy gear and more about smart, simple tools that make consistency easy and content punchy:

• Your phone + good natural light (or a compact ring light)
• A tripod you can throw in a bag
• CapCut or InShot for fast reel edits
• Notion/Notes app for hooks, ideas, and content planning
• Analytics inside Instagram to double down on what hits

Virality comes from a sharp hook, fast pacing, and posting consistently, not cluttered setups.

What part of your lifestyle content are you trying to make go viral—fashion, fitness, daily routines, or something else?