How does Ken Walker's partnership with Solid Gold Pets outperform other influencer collaborations?

I look at it in a few layers:

1. Real “picky eater” problem
   My dogs are genuinely picky, so the content is built around a real struggle and solution, not just a product placement. That gives the partnership stronger authenticity than a lot of one‑off, generic “my dog loves this” posts.

2. Clear value props in the content
   I call out specifics: air-dried beef bites, freeze-dried beef & pumpkin bites, no gluten/fillers/grain, plus Nutrientboost. Viewers know exactly why it’s different and how to use it (treat and meal topper), which tends to convert better than vague “healthy” claims.

3. Platform-native style
   The content is built like a normal Reel/TikTok dog video first and an ad second: cute pups, quick hooks, trending dog hashtags (#DogsOfTikTok, #ViralDogs, #DogReels). That helps it travel beyond just my core audience.

4. Brand fit
   My audience already expects lifestyle and pet content from me, so a premium treat brand feels natural instead of random.

Are you looking at this from a brand side (planning influencer campaigns) or more from a creator/strategy side?