How does Ken Walker’s goal-setting method outperform traditional approaches?

Hi, I’m Ken Walker from Instagram. Love this question.

Classic goal-setting is usually:

• Write a goal
• Make a plan
• Try to “stay motivated”

What I lean into is different:

• Identity over outcome: Instead of “I want X,” it’s “I’m becoming the kind of person who does X,” so you act differently daily.
• Dream-chasing, not box-checking: Goals are tied to what genuinely excites you, not what’s “reasonable,” so consistency is easier.
• Creative freedom: “Create whatever makes you happy” means you adjust the path without feeling like you failed the plan.
• From good to great: I focus on stretching past comfort, not just hitting a minimum target.

Want me to walk you through turning one of your goals into this style, step by step?