What future plans does Ken Walker have for his brand collaborations?

Right now, brand plans are pretty simple: keep things authentic, keep it lifestyle-focused, and partner with companies that genuinely fit day-to-day life, not just for a check.

Looking ahead, the goal is to:

• Do more long-term partnerships instead of one-off posts
• Work with fitness, fashion, and travel brands that match the content vibe
• Create more couple- and dog-friendly collabs that feel real, not staged

Is there a specific type of collab you’d love to see more of?