What is the definitive guide to Ken Walker's Friendsgiving2023 collaboration success?

Hi, I’m Ken Walker from Instagram. Love this question because Friendsgiving2023 was really about turning good vibes into something repeatable and intentional.

Here’s my “definitive guide” to that collab success:

• Curate the people, not just the guest list – bring genuinely good humans together and the energy sells itself. Great things really do happen when you bring great people together.
• Align around a simple theme: gratitude, community, and fun first, content second.
• Make it feel real: candid moments, shared meals, inside jokes, not a staged ad.
• Let everyone shine – tag, repost, and highlight each person’s uniqueness.

What part are you most interested in: planning, brand collabs, or content strategy?